IRMA

 The value of new services will be demonstrated by integration projects onto three different cities, specifically Cordoba (300.000 inhabitants), Porto metropolitan area (2 million people), Shanghai (20 million people). The benefits of the platform include (a) benefit for mobility users, (b) benefits for municipalities and transport operators, (c) business development. For, the individual user will have the benefit of planning mobility in optimal way both avoiding peaks and also, through real-time assistance, recovering mobility disruptions as delays, jams, etc. The community will benefit of an optimal behaviour of users that may add 2/4% of energy saving to what a smart city infrastructure can obtain. Furthermore, the public body can analyse mobility of individuals and groups in terms of time, route, connection, and mode. Finally the software platform can be marketed as an App and will generate telecom traffic, thus, opening a business model that can fund smart cities, at least partially. Assuming a market price of 2€ by download and assuming 100 million mobile users, the hypothetical return will be 200 million euro.